Although the fields often overlap, there are four general services which each project can be filtered into: Branding, Advertising, Graphic Art, and Digital Media.
01
BRANDING
Logos are just part of the branding process, albeit an important one. The sample here won a student contest, and remains a favorite to this day for its simplicity of form and use of color and implied movement.
ex. ADC logo, student contest, CCCC
02
ADVERTISING
Designers are by default most often recruited into the world of advertising, where the science of design must meet and accommodate the various art forms that comprise the field of marketing.
ex. Mercado District Spread, Tucson Guide
03
GRAPHIC ART
Sometimes a more graphic approach is called for on a project. By using a combination of Photoshop, Illustrator, and Procreate, there are almost no limits to the amount ideas and styles that can be accomplished.
ex. "Gator Ray", Private Client
04
DIGITAL MEDIA
Often one project leads to another, and then on to a whole campaign. Branding campaigns can incorporate design with such digital media as websites, social media posts, digital advertising, and video work.
ex. Branding and Website, AZ Heroes Memorial
